Trade shows often involve a considerable investment in time and money by participating companies.
Booths range from simple tables to elaborate constructions. There will also be some shared meals with keynote speakers, and social events in the evenings. Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout the day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. People will seek to meet people and companies at their own level in the supply chain, as well as potential suppliers and potential buyers. Trade shows play important roles in marketing as well as business networking in market sectors that use them. Use IBM stand during CeBIT 2010 at the Hanover Fairground, the largest exhibition ground in the world, in Hanover, Germany A small trade show in Croatia, with the exhibition booth of the Croatian Chamber of Economy In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011. By the 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centers were established as venues that featured a rotating calendar of trade shows. In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution. The tradition of fairs taking place in spring and autumn has been preserved in some cases until today. These markets were held annually or on several specific days a year, usually at geographically particularly favorable locations and in conjunction with an religious festival in order to benefit from the rush of the public. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. Modern trade shows follow in the tradition of trade fairs established in late medieval Europe such as the Champagne fairs or the Skåne Market, in the era of merchant capitalism. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. A few shows are hybrids of the two one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of the trade, e.g. Exhibition for companies of a specific industry to present their new products Stands during MWC Barcelona 2019, a trade show for the mobile communications industry in Barcelona, SpainĪ trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
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